A strong retail business that focussed on the sale of vitamins, health and sport supplements, VitaminMe began its journey in 2007. The company opened 6 retail stores and established a considerable web presence. It was quickly acquired soon after.
Founded in 2005, VitaminMe specialised in the retail of vitamins, health and sports supplements.
Modelled on the concept of JB Hi-Fi stores, Deasil teamed up with Richard Uechtritz (then CEO, JB Hi-Fi) and his brother, Tony Uechtritz to create destination stores, offering consumers the largest range of quality products at the biggest discounts available.
The company operated a number of retail stores Australia-wide, achieving some of the highest retail dollars per square metre in the country.
Having made a huge name for themselves in a short period of time, VitaminMe was bought out by Pulse Pharmacy in 2009.